NS Pharma | Viltepso
A R T D I R E C T I O N
The concept that took 1.5 years to make! Well, kind of. After rounds of concepting and market research, the execution of their campaign was paused because we wanted to use real patients and needed to wait until after launch. So about 8 months later we got the go ahead to move forward, but ended up having to redo the entire concept. So the concept below came about without a big concepting effort, without market research, just one good idea and a good ol’ back and forth between creative and LMR.
In July of 2021, I traveled to Indianapolis for the 2 day photoshoot. Below are just some of the shots taken by the amazing John Keatley.
After combing through nearly 5000 pictures, I pulled together the best images that I thought could work for the multiple exposure shots and the retouchers did a great job putting everything together.
And here’s my preliminary take on how the images could look on the website:
